Slate, the online cultural magazine owned by Microsoft Corp. and edited by Michael Kinsley, has already announced its own plans to change its free access to paid subscriptions. Slate Associate Publisher Colene McBeth said at adtech West that more details will be released within two weeks. However, she did say the rate will be under $30 per year. It will announce yearly and newsstand ad sales rates when the paid subscription debuts. A small portion of Slate will continue to be free, McBeth said. Slate currently has about 140,000 unique visitors per month and about 60,000 regular readers, she said. Slate is hoping to get double-digit conversion rates of those readers. Ms. McBeth said the magazine's recent yearlong deal with America Online inked in September will continue once paid subscriptions start, although with an additional cost.
Copyright January 1998, Crain Communications Inc.