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Slate opens with four advertisers

Published on .

Slate, Microsoft Corp.'s new online magazine, launched Monday with four banner advertisers--Ford Motor Co.; Dun & Bradstreet; Virtual Vineyards, an Internet wine marketer; and Policy Street, a public policy Web site. Slate has signed two other advertisers: a second car marketer that will start advertising in mid-July, and a direct-mail marketer that will advertise in the fourth quarter. Slate is free till November, when Microsoft will charge $19.95 a year for subscriptions. A monthly best-of print version will cost $29 a year and will be sold on a single copy basis exclusively at Starbuck's. Time Warner's Time struck a deal to reprint selected stories from Slate, edited by former New Republic editor and CNN commentator Michael Kinsley.

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