On a moonlit night, two American bobsledders barrel down the shoot accompanied by futuristic grooves. Suddenly, they slam on the brakes and screech to a halt, giant ice clouds billowing. With a smile, the sledders, whom we now learn are women, lean over and peer at the cause of the disruption: a cute little white bunny. The women smile sweetly and wait until it moves. "If he does that during competition," one says, "he's toast." Visa strikes again, PETA be damned.
Client: Visa Agency: BBDO/N.Y. CCO: Ted Sann ECD: Jimmy Siegel CD: Peter Smith ACD: Mike Gambino CW: Lauren Cohen AD: Donna Hanna Agency Producer: Grant Gill Director: Klaus Obermeyer/Flying Tiger Films Editor: Steven Jess/Lost Planet Music: Ad Music