A page newspaper ad taken out by Dow Corning Corp. in several papers last week including the Houston Chronicle, The New York Times, USA Today and The Wall Street Journal prompted declaration of a mistrial in several breast implant liability suits and the threat of court sanctions. The ad, produced in-house and headlined "Here's what some people don't want you to know about breast implants," criticized plaintiff lawyers; noted their campaign contributions to judges; and cited medical studies favorable to Dow.
Lisa Valk Long, 45, has been promoted from president of flagship Time to exec VP of Time Inc., responsible for the company's overall consumer marketing, customer service, Time Distribution Service, Warner Publisher Services, communications and human resources. She succeeds Don Barr, 60, who remains an exec VP; he will work on Time Inc. projects related to the Olympics until his retirement next year, the company said. The new president of the magazine is Bruce Hallett, currently managing director of Time Inc. Magazines/South Pacific.
$576M TV buying review in Germany
Procter & Gamble, Schwalbach, Germany, is reviewing its estimated $576 million German TV media buying business; Grey's MediaCom, Duesseldorf, is the agency of record. P&G is inviting pitches from MediaCom and Frankfurt agencies Zenith, Media Star, Michael Conrad & Leo Burnett and Media Center.
Revlon will spend more than $33 million on ads for two major product launches this fall: Lasting fragrance and the expansion of the ColorStay brand from lipstick to other cosmetics categories. Both are based on long-wearing technologies. The ColorStay collection will be backed by $25 million in print and TV and Lasting by $8 million, via Tarlow Advertising.
Good Housekeeping Institute
Amy Barr, director of the Good Housekeeping Institute, the research arm of the Hearst magazine, is out of a job, apparently the latest victim of the shake-ups engineered by new Editor Ellen Levine. A Hearst Magazines spokeswoman said: "This is a restructure of the Good Housekeeping Institute. Ellen wanted to make them a more integral part of the magazine. The fashion, beauty and food departments that once reported to Amy Barr now report directly to Ellen."
set to name Lowe for fragrance creative
Estee Lauder Inc. is expected to name Lowe Group agency of record for worldwide TV creative for fragrances in January, said executives close to the company. In the U.S. alone, Lauder spends an estimated $15 million annually on national TV advertising plus another $15 million through co-op. A Lauder spokeswoman said Lowe has been assigned two fragrance TV commercials for Beautiful and Pleasures and that the company is "still considering options as far as the agency review goes." She said Bates Worldwide continues to handle media as well as makeup and skincare TV creative.