John Smale, who has played a major role in revamping General Motors Corp.'s marketing, will retire Jan. 1 as GM's non-executive chairman. John F. "Jack" Smith Jr., currently president-CEO, will add the chairman's title. Mr. Smale, a former chairman of Procter & Gamble Co., became GM's chairman in a November 1992 boardroom revolt that forced the resignation of Chairman-CEO Robert Stempel.
One of Mr. Smale's legacies at GM will be a brand management system, approved in October and scheduled to go into place in January. Mr. Smale will continue as a director and will become chairman of a new executive oversight committee of the board of directors. He is also on the board of P&G and heads a similar committee there.