'Think Small' gets big credit in "The Advertising Century"

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Volkswagen's revolutionary advertising to introduce the original Beetle inthe U.S. is the No. 1 ad campaign of the century, according to AdvertisingAge's newly published special issue celebrating "The Advertising Century."Bill Bernbach, the man who inspired the VW "Think Small" campaign of 1959,was named as the most influential advertising executive of the century. Andthe Marlboro Man, a controversial yet undeniably powerful marketing tool,beat out Ronald McDonald to become the No. 1 advertising icon. The specialissue celebrates the influence of advertising, marketing and media on 20thcentury culture.

See highlights from the issue at century.adage.com

Copyright March 1999, Crain Communications Inc.

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