The Small Business Exchange, the online content property of American Express Small Business Service, has completed a new Web site and cross-media identity package, developed by T3
Media, New York. The new site, called "A Community for Entrepreneurs," features information for small-business owners, including articles and free advice from experts, as well as special discounts and savings for business users of the American Express card. In addition to the new Web site, T3 has developed a new logo and brand identity program that will be used across all media in the ongoing promotion and marketing of the site.
Copyright September 1998, Crain Communications Inc.