Smart Ones to DDB/Needham

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H. J. Heinz Co., Pittsburgh, awarded Smart Ones frozen food line from its Weight Watchers Gourmet unit to DDB/Needham, San Francisco. Finalists included Bozell Worldwide and incumbent Jordan McGrath Case & Partners, both New York. Spending is estimated at $10 million.

Copyright August 1998, Crain Communications Inc.

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