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Smart puts European account out to tender

Published on .

RENNINGEN--DaimlerChrysler subsidiary Micro Compact Car (MCC), based in Renningen, confirms it has put together a pitch list for the SMART car account outside Germany. Invited are the incumbent, Zurich-based Weber Hodel Schmid, which has handled the business since the car's launch; Springer & Jacoby Hamburg/London, just appointed to the German SMART budget; and Duesseldorf-based Rempen & Partner. Unconfirmed speculation is that two other agencies have also been invited.

Copyright June 2000, Crain Communications Inc.

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