SMARTFOODS' UPS AND DOWNS (CHART)

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1985: Smartfoods Inc. records $500,000 in sales in its first year on the market.

1986: Guerrilla marketing tactics begin. August-A giant bag of Smartfood is flown over the New England seacoast; October-Smartfood bag runs a road race.

1988: Sales near $18 million. April-Plant triples in size and staff doubles to 80; July-Co-founder Ken Meyers named Entrepreneur of the Year by Venture magazine.

1989: Smartfoods sold to Frito-Lay for $14 million.

1990: Sales hit $60 million annually, then begin declining along with the overall popcorn category.

1991: Mr. Meyers resigns to form his own marketing company.

1994: Smartfood remains No. 1 ready-to-eat popcorn brand, with annual sales of $40 million.

Source: Smartfoods, Advertising Age

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