1986: Guerrilla marketing tactics begin. August-A giant bag of Smartfood is flown over the New England seacoast; October-Smartfood bag runs a road race.
1988: Sales near $18 million. April-Plant triples in size and staff doubles to 80; July-Co-founder Ken Meyers named Entrepreneur of the Year by Venture magazine.
1989: Smartfoods sold to Frito-Lay for $14 million.
1990: Sales hit $60 million annually, then begin declining along with the overall popcorn category.
1991: Mr. Meyers resigns to form his own marketing company.
1994: Smartfood remains No. 1 ready-to-eat popcorn brand, with annual sales of $40 million.
Source: Smartfoods, Advertising Age