SmartMoney launches on the Web

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Dow Jones & Co. and Hearst Corp.'s SmartMoney on Sept. 8 will launch SmartMoney Interactive, a paid online financial service.

Subscriptions will be offered in combination with subscriptions to Dow Jones' sister online publication, The Wall Street Journal Interactive Edition, at $49 per year.

A discounted rate of $29 per year will be offered to print subscribers of either SmartMoney or The Wall Street Journal. Plus is priced at $49.95 per year for new subscribers and $29.95 for print subscribers.

Two years in the works, SmartMoney Interactive includes proprietary content such as tracking the accuracy of financial pundits, its own mutual fund analyzer and Java-based worksheets for investments such as college, home ownership and retirement.

The first advertisers on SmartMoney Interactive will be limited to a charter group of 10 companies through yearend. Those signed up so far are the American Stock Exchange, Acura, Fidelity Investments, Liberty Financial Cos., Quick & Reilly, T. Rowe Price and Waterhouse Securities.

Copyright August 1997, Crain Communications Inc.

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