is launched as child safeguard site

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Washington Internet agency webnet-marketing launched at the Internet Online Summit: Focus on Children, being held at the White House. Sponsored by Yahoo!, Infoseek, Web TV and other media companies, the non-profit Web site contains information about how parents can safeguard their children from the dangers of cyberspace, including safety tips and information about blocking and filtering software. The sponsors will advertise the site with banners on their site, but the site itself will remain free of advertising.

In related news, the Washington-based Electronic Privacy Information Center released a report that slams search engines that use filters for blocking access to 99% of the family-friendly Web sites. EPIC's study was based on a side-by-side comparison of an unfiltered Internet search engine (AltaVista) with a filtered search engine. EPIC tested both search engines using such search phrases as the "American Red Cross," "National Aquarium" and "Thomas Edison." The research group found that the filtered search engine typically blocked access to 99% of the documents containing those phrases when compared with results returned by AltaVista, which doesn't use filters.

Copyright December 1997, Crain Communications Inc.

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