SMILE, BABY

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H.J. Heinz Co. has updated its baby food packaging. Gerstman+Meyers, a New York-based brand identity consultancy, helped Heinz revamp its "old-fashioned" packaging, said Herbert M. Meyers, managing partner. Labels now feature ingredient illustrations, softer colors and a smiling baby. Two new baby food products also go on sale in September (AA, Aug. 15).
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