Smirnoff launches branding site

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Smirnoff International has launched its new Web site. The site includes 3D graphics and several sections, including Today's Drink, History & Heritage and Planet Smirnoff, where visitors can win Smirnoff-branded merchandise. The site will integrate online branded-product sales this year. Lowe Interactive, New York, the interactive arm of Lowe & Partners, developed the site.

Copyright May 1999, Crain Communications Inc.

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