SMIRNOFF'S GIMLET EYE

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After 1993's award-winning "Message in a Bottle" commercial for Smirnoff, directed by Tarsem, London's Lowe Howard-Spink is back with another edition of its glass booze game in a new cinema spot. While the effects-driven "Message" showed the world of a cruise ship transformed through the view of a Smirnoff bottle, this year's spot takes place at an exotic wedding banquet.

When a fellow sits down to a bottle of Smirnoff, he's aghast when he sees the bride, who is innocently kissing the groom, change into a lusty vampire biting her victim. Sailors ogling a sexy woman appear to be vultures and a fat, bald man with a handlebar mustache morphs into a walrus. Finally when the man looks at his reflection in a silver tray, he jumps back in horror at the image of himself as Satan.

Directed by Vaughan & Anthea of Lewin & Watson, London, the spot was posted at the Computer Film Co. in London, where all the effects were created. Agency

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