In the latest drug comparison ad tussle, SmithKline Beecham Consumer Healthcare filed suit in U.S. District Court against Johnson & Johnson's McNeil Consumer Products Co. over ads and materials for nicotine patch Nicotrol. DDB
Needham Worldwide, New York, is the consumer agency; Anderson Advertising, Toronto, handles professional ads. SmithKline, which markets competing patch NicoDerm CQ, challenged that the campaign disseminates "false messages" including that NicoDerm CQ causes sleep disturbances and that no patch is more effective than Nicotrol.
Copyright December 1996, Crain Communications Inc.