×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

SmithKline takes Nicorette over the counter

Published on .

Nicorette will soon be the first nicotine-replacement therapy approved by the Food & Drug Administration for over-the-counter sale. The SmithKline Beecham gum has already received advisory committee approval. Jordon, McGrath, Case & Taylor has the account, expected to exceed $15 million.

In this article:
Most Popular