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State attorneys general are asking that on-screen smoking in Hollywood movies becomes an additional factor in rating films for family viewing.

Several state attorneys general met with Motion Picture Association of America President Jack Valenti on Oct. 23 for several hours to press the request.

Citing the impact of an individual brand's use by a movie actor, they asked that brand names be eliminated. They asked that movies featuring smoking be balanced with an ad from the "Truth" anti-smoking campaign before the movie from the American Legacy Foundation. Finally, the attorneys general asked that movie-makers certify they receive no money to feature cigarettes.

Rich Taylor, MPAA VP-public affairs, said as a follow-up, that Mr. Valenti "vowed to arrange an additional meeting in Hollywood with the creative end of the business, but in terms of ratings, there will be no changes there."

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