UP IN SMOKE (CHART)

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R.J. Reynolds' share of the cigarette market took a nose dive in the

first six months of 1994.

Market shares

Marketer 1993 1994

Philip Morris USA 41.6 44.4

R.J. Reynolds Tobacco 32.1 27.4

Brown & Williamson 10.3 11.3

Lorillard 6.8 7.4

American Tobacco Co. 6.9 7.2

Liggett Group 2.3 2.3

Market shares

RJR's BRANDS 1993 1994

Winston 6.2 6.0

Camel* 4.1 4.0

Salem* 3.9 3.9

All premiums 16.9 16.2

Doral 4.5 4.8

Forsyth 3.5 2.7

Best Value 3.3 1.1

Monarch 2.8 2.1

All discounts 15.2 11.2

*While Camel and Salem were down over six months, the report predicted second-quarter volume for those brands would be up from the same quarter a year ago. Source: Maxwell Consumer Report; Wheat, First Securities

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