SMRB in Hispanic market venture

Published on .

Most Popular
Simmons Market Research Bureau, New York, and Market Segment & Research Consulting, Miami, said they formed a joint venture to provide new information about the Hispanic market using the Simmons Hispanic Report and MS&RC's Ethnic Market Report. In addition, the venture will utilize software tools from research company Geoscape International, Coral Gables, Fla., to offer geographic marketing information.

Copyright September 1998, Crain Communications Inc.

In this article: