Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

SMRB in Hispanic market venture

Published on .

Simmons Market Research Bureau, New York, and Market Segment & Research Consulting, Miami, said they formed a joint venture to provide new information about the Hispanic market using the Simmons Hispanic Report and MS&RC's Ethnic Market Report. In addition, the venture will utilize software tools from research company Geoscape International, Coral Gables, Fla., to offer geographic marketing information.

Copyright September 1998, Crain Communications Inc.

Most Popular
In this article: