Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Smudges on Windows 95 promotion

Published on .

Microsoft's promotion in the U.K., giving away 1.5 million copies of Rupert Murdoch's Times of London on Aug. 24 to introduce Windows 95, drew darts from rival newspapers. Above the masthead of Thursday's The Independent was the slogan, "A Newspaper worth paying for." The Independent also promoted on its front page a "collect a worthless masthead competition" in which the person who sends in the most Times Aug. 24 mastheads will receive a free year's subscription to The Independent.

The tabloid Daily Mirror ran a front-page competition offering $1,550 to the reader who mails in the most mastheads from Thursday's Times.

Copyright August 1995, Crain Communications Inc.

Most Popular
In this article: