SNACK NUTS-CANS & JARS (CHART)

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Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 Planters (cans) $236.1 10.5 32.2 29.6

2 2 Planters (jars) 93.2 -4.3 12.7 13.5

3 3 private label (cans) 71.7 -0.4 9.8 10.0

4 4 private labels (jars) 57.5 -7.1 7.8 8.6

5 5 Eagle (cans) 52.1 -2.0 7.1 7.4

6 7 Fisher (cans) 49.6 61.9 6.8 4.2

7 6 Nutcracker (cans) 45.1 9.8 6.1 5.7

8 8 Fisher (jars) 14.5 7.1 2.0 1.9

9 13 Diamond (cans) 12.5 5.1 1.7 1.7

10 11 Mauna Loa (jars) 10.9 -12.2 1.5 1.7

Total snack nuts-cans & jars 734.1 1.7 100.0 100.0

Dollars are in millions for 52 weeks ended April 9, 1994

Strong ad pushes and new products from RJR Nabisco's Planters and Procter & Gamble Co.'s Fisher brand helped offset the high-fat image of nuts and keep the category growing. The power of those two brands apparently have made this a weak point for private labels.

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