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SnackWell's adding yogurt

Published on .

RJR Nabisco unleashed SnackWell's extension into the dairy aisle, chocolate nonfat yogurt. FCB/Leber Katz Partners, New York, SnackWell's agency of record since the health-food line began in 1992, will manage the campaign which will break in mid-July and run in four-week flights on network TV throughout the year. Although possessing a $10 million national media budget, the product will be launched initially only in the East and selected Midwestern markets, including Chicago and Milwaukee.

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