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More SnackWell's coming

Published on .

The SnackWell's from Pillsbury product line is being expanded this fall with 10 new baking products: chocolate chip and chocolate fudge refrigerated cookie dough; yellow, white and devil's food cake mix; milk chocolate, chocolate fudge and vanilla prepared frosting; and mixes for blueberry muffins and devil's food brownies. A multimillion-dollar advertising and promotion campaign will involve creative work from both Pillsbury's agency, Leo Burnett USA, and Nabisco's agency, Foote, Cone & Belding, both Chicago.

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