The SnackWell's brand of Nabisco Biscuit Co., East Hanover, N.J., is linking with the non-profit Girls Inc. and Lifetime Television for a series of SnackWell's Mother/Daughter Workshops in 26 cities. The workshops, running April 23 to June 26, are designed to teach communication skills to mothers and their adolescent daughters. Mediaworks, New York, produced a half-hour special to air April 17 on the women-oriented Lifetime network, in advance of the workshops. The workshops will be supported by magazine ads created by Foote, Cone & Belding, New York.
Copyright April 1999, Crain Communications Inc.