Search engine and navigation site Snap!, San Francisco, jointly owned and operated by CNET and NBC, as expected picked Saatchi & Saatchi, San Francisco, as its agency of record. While other contenders were not named, Ammirati Puris Lintas and Ogilvy & Mather, both New York, were said to be competing for the account. CNET launched Snap! a year ago, and last June NBC took a stake in the Web portal.
Copyright August 1998, Crain Communications Inc.