Snapfish gets mailers into picture-takers hands

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Snapfish, an online photo developer backed by Eastman Kodak Co., kicks off an aggressive offline campaign Monday Oct. 16 themed "Point-of-Picture" that aims to get pre-paid Snapfish film mailers into the hands of consumers while they are in the picture-taking mode. Snapfish is working with initial partners Delta Air Lines; MapWest, a visitor map and guide publisher; PictureMark, an event photography company; and Silversand, a baby portrait company. Snapfish will distribute the postage-paid film mailers to its target audience, including new parents and families on vacation; it hopes to distribute mailers at more than 25,000 locations by yearend.

Copyright October 2000, Crain Communications Inc.

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