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Snapple enlists Lipinski

Published on .

Triarc Beverage Group's Snapple division, White Plains, N.Y., enlisted figure-skating star Tara Lipinski to tout pink lemonade in a new TV spot from Deutsch, New York, slated to break this summer. Ms. Lipinski has done promotional work for the brand in the past. Separately, Snapple is expected to finalize a deal today to sponsor the 30th anniversary Woodstock concert this summer in Rome, N.Y. Snapple will spend about $35 million this year backing its teas and juices, including two new entries: Elements, a line of so-called functional beverages, and Hydro, teas in 20-ounce plastic bottles.

Copyright May 1999, Crain Communications Inc.

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