×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

SNAPPLE FOLDS LIPINSKI INTO ADVERTISING

Published on .

Snapple had planned higher visibility for Olympian endorser Tara Lipinski and here it is: a life-size cutout. A new :30 that Deutsch, New York, created for Triarc Beverage Group shows the many uses for the cardboard Tara. Editing Concepts handled editing for the commercial, titled "A Part of the Family." All you need to get the cutout is buy 2,000 bottles of Snapple pink lemonade. Only problem is, as the voice-over announces at the end of the tongue-in-cheek spot, "Offer ends now." Copywriter: Cheryl Van Ooyen. Art director:
Most Popular
In this article: