SNAPPLE FOLDS LIPINSKI INTO ADVERTISING

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Snapple had planned higher visibility for Olympian endorser Tara Lipinski and here it is: a life-size cutout. A new :30 that Deutsch, New York, created for Triarc Beverage Group shows the many uses for the cardboard Tara. Editing Concepts handled editing for the commercial, titled "A Part of the Family." All you need to get the cutout is buy 2,000 bottles of Snapple pink lemonade. Only problem is, as the voice-over announces at the end of the tongue-in-cheek spot, "Offer ends now." Copywriter: Cheryl Van Ooyen. Art director:
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