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Snapple to launch autumn-only teas

Published on .

Snapple announced it will launch a new line of Cider Teas to hit stores inSeptember, only for the fall season, in apple pie, peach melba and black cherryflavors. A new Snapple 12-pack will also be rolled out nationally in a TVcampaign from New York-based Kirshenbaum Bond & Partners, agency of record onthe $65 million account. Executives at a Snapple beverage convention on Saturdayin Hempstead, New York, said the troubled brand is making a comeback. Sales inJuly have risen 17% over the same month last year, with Snapple ready-to-drinkteas gaining 3 unit volume market share points, according to just-releasedsupermarket data from Information Resources Inc. Competing tea marketers Liptonand Arizona are both down under one share point.

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