SNAPPLERS

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Snapple drinkers dominate in the first TV spot of the 1994 campaign that broke last week. Snapple Beverage Corp. uses Wendy the Snapple lady and real people who wrote unsolicited letters. In the commercial, a skeptical letter writer is visited by characters from previous Snapple spots, including Shane the dog. Handled by Kirshenbaum & Bond, New York, the $65 million campaign represents a significant boost in spending.
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