Reebok's NBA Master Link and NBA Denial, the first two styles in the line, are in the $70-to-$75 price range and feature the NBA logo. Chicago Bulls star Jalen Rose will wear the Denial sneaker this year and appears in the first TV spot. A third shoe, the Mad Talent, will be introduced next year.
$200 million deal
The NBA shoe is part of a 10-year, $200 million deal Reebok signed with the NBA last year. Spending on the new campaign was not disclosed.
Nike, meanwhile, broke its major holiday ad effort Nov. 3 with a commerical tagged "Made to move."
In the spot, cross-country runners are dramatically depicted in a style meant to evoke wild horses. Two other TV ads break later.
Independent shop Wieden & Kennedy, Portland, Ore., handles. Spending was expected to exceed $10 million.