SNEAKER MAKERS BREAK NEW CAMPAIGNS

Nike Launches Holiday Effort; Reebok Touts NBA Shoe Line

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NEW YORK (AdAge.com) -- Reebok International introduces its National Basketball Association-branded shoe this week, supported by a TV campaign from Omnicom's Arnell Group, New York.

Reebok's NBA Master Link and NBA Denial, the first two styles in the line, are in the $70-to-$75 price range and feature the NBA logo. Chicago Bulls star Jalen Rose will wear the Denial sneaker this year and appears in the first TV spot. A third shoe, the Mad Talent, will be introduced next year.

$200 million deal
The NBA shoe is part of a 10-year, $200 million deal Reebok signed with the NBA last year. Spending on the new campaign was not disclosed.

Nike, meanwhile, broke its major holiday ad effort Nov. 3 with a commerical tagged "Made to move."

In the spot, cross-country runners are dramatically depicted in a style meant to evoke wild horses. Two other TV ads break later.

Independent shop Wieden & Kennedy, Portland, Ore., handles. Spending was expected to exceed $10 million.

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