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Football is especially grueling if you're a little plastic game piece that happens to be the counterpart of an NFL star. The real players put their electric-game namesakes through their paces in the quest to be MVP in the "Snickers Shock Zone" promotion. M&M/Mars is linking with Players Inc., the licensing arm of the NFL Players Association, for the brand's first major football on-pack promotion. Earle Palmer Brown, New York, is handling the promotion. Advertising from BBDO Worldwide kicks off today. Copywriter: Michael Aimette. Art director: Phil Jungmann.
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