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Snowball pitches site at college students

Published on .

Snowball, the site for teens and twentysomethings, on Oct. 30 unveilsSnowballCollege. The site aimed at providing students with college and career resources replaces PowerStudents.com, which had put more emphasis on entertainment content, said Britton Jackson, network director of SnowballCollege. Content partners include testing services Ansir.com and Princeton Review and career guide site Wetfeet.com. In-house created banners will promote the site within Snowball's network and on Microsoft Corp.'s MSN. No offline advertising is scheduled. Advertisers include BMG Music, Motorola and Nestle. Snowball earlier this month laid off about 50 employees when third-quarter revenue was lower than expected.

Copyright October 2000, Crain Communications Inc.

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