Snyder Communications buys German pharmaceutical sales agency

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Snyder Communications said it acquired MKM Marketing, Lenggreis, Germany, which it described as a leading German pharmaceutical marketing organizations. MKM operates a network of 350 technically trained pharmaceutical sales consultants and provides market research, educational activities and custom drug launch materials to the pharmaceutical industry.

Snyder said it now holds the No. 1 or No. 2 position in pharmaceutical sales and marketing services in the U.S., U.K., France and Germany.

Copyright September 1998, Crain Communications Inc.

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