Snyder Communications, Bethesda, Md., announced the renaming of all its companies in the direct marketing services arena under the common name Brann World-wide. Brann Worldwide consists of Cirencester, England-based Brann Ltd.; Blau Marketing Technologies, Bethesda, a direct marketing agency; Richmond, Va.-based Response Marketing Group, a database marketing and analytical services company; Snyder Direct Services, Bethesda, a marketing services company; and National Retail Services, a pharmaceutical and package-goods marketing services company. Chris Gater becomes president-CEO of Brann Worldwide, from chairman-CEO of Brann Ltd. Dennis Eastham becomes president-chief operating officer of Brann Worldwide's North American agencies, from president of Blau Marketing Technologies. Brann Worldwide clients include British Telecom; Coca-Cola Co.; IBM Corp.; Procter & Gamble Co.; Sears, Roebuck & Co.; and Visa International.
Copyright April 1999, Crain Communications Inc.