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SOAP QUEENS DISROBE

Published on .

Soap stars get support in new print and outdoor ads from Jockey International, launching its newest underwear. Actresses from ABC's daytime dramas are featured to introduce Jockey Bras, the company's first line of support bras. The campaign from Grey Advertising, New York, breaks in June issues of magazines; Jockey will unveil a billboard in New York's Times Square
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