The Pets.com sock puppet is getting a second chance at being a spokespuppet, this time with Bar None, which provides auto loans to potential car buyers who have bad credit.
"We give people a second chance, and that's exactly what we're doing with the sock puppet," said Brian Hall, Bar None's senior vice president of sales and marketing. "He was literally in bankruptcy. This is reality, but the puppet also adds some humor."
The ad campaign features nine commercials set to launch in early July.
The sock puppet has been unemployed since Pets.com shut down in November 2000. Pleasanton, Calif.-based Bar None bought the rights to the puppet from Hakan & Associates, a trademark licensing agency. Omnicom Group's TBWA/Chiat/Day, San Francisco, created the sock puppet.