The commercial, created by FCA, London, targets families that are frequent buyers of soft drinks. The spot uses humor to convey the fun and convenience benefits of Soda-Club products. The campaign breaks in Germany, the Netherlands, Switzerland and Austria, with a U.K. campaign likely to start in the autumn.
Soda-Club European Region Marketing Controller Russell Atkinson says the combined group should achieve sales of $160 million this year in 16 countries.
Copyright May 1998, Crain Communications Inc.