Chief Creative Officer: Ted Sann
Executive Creative Director: Michael Patti
Senior Creative Director: Bill Bruce
Creative Director: Doris Cassar
Art Director/Copywriter: Bill Bruce
Producers: Gary Delemeester, Maria Amato
Production Co.: HIS, Los Angeles
Director: Sam Bayer
Editorial Co.: Nomad, Santa Monica, Calif.
Editor: John Murray
Music Co.: Rocket Music, New York
Composer & Lyricist: Phil Ashley, Bill Bruce
The Dew Dudes rip off Queen's version of "Bohemian Rhapsody" in a TV spot clearly inspired by the fun Mike Myers and Dana Carvey had with this tune in "Wayne's World." It's nice to see the Dudes in a somewhat more artistic pursuit than in their usual stunts of chasing down cheetahs or getting into street fights with Jackie Chan. Still, it is a "Do the Dew" effort, and it bubbled to the top of a category that overall failed to impress our jury, hence the lack of any commendation winners.