Soft Drinks - Category Winner: Mountain Dew

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BBDO Worldwide, New York

Chief Creative Officer: Ted Sann

Executive Creative Director: Michael Patti

Senior Creative Director: Bill Bruce

Creative Director: Doris Cassar

Art Director/Copywriter: Bill Bruce

Producers: Gary Delemeester, Maria Amato

Production Co.: HIS, Los Angeles

Director: Sam Bayer

Editorial Co.: Nomad, Santa Monica, Calif.

Editor: John Murray

Music Co.: Rocket Music, New York

Composer & Lyricist: Phil Ashley, Bill Bruce

The Dew Dudes rip off Queen's version of "Bohemian Rhapsody" in a TV spot clearly inspired by the fun Mike Myers and Dana Carvey had with this tune in "Wayne's World." It's nice to see the Dudes in a somewhat more artistic pursuit than in their usual stunts of chasing down cheetahs or getting into street fights with Jackie Chan. Still, it is a "Do the Dew" effort, and it bubbled to the top of a category that overall failed to impress our jury, hence the lack of any commendation winners.

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