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SOFT AND SENSIBLE

Published on .

Kimberly-Clark Corp.'s Scott tissue gets TV advertising this week with the new tagline "A little common sense goes a long way." In the creative from J. Walter Thompson USA, New York, employees take home the improved and softer 1,000-sheet rolls. This is the first work from JWT since Kimberly-Clark consolidated its paper products at WPP Group agencies in February, although the agency has held the brand for 60 years (including under previous owner Scott
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