Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Kimberly-Clark Corp.'s Scott tissue gets TV advertising this week with the new tagline "A little common sense goes a long way." In the creative from J. Walter Thompson USA, New York, employees take home the improved and softer 1,000-sheet rolls. This is the first work from JWT since Kimberly-Clark consolidated its paper products at WPP Group agencies in February, although the agency has held the brand for 60 years (including under previous owner Scott
In this article:
Most Popular