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Softbank leads $100 million investment in AllAdvantage.com

Published on .

Softbank Capital Partners led a $100 million equity round of financing in AllAdvantage.com, a service through which marketers can send users targeted online advertising and promotions as they surf the Internet. Softbank invested $70 million in AllAdvantage. Other investors include Putnam Investments and T. Rowe Price.

Copyright February 2000, Crain Communications Inc.

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