Softbank, Murdoch deals expand

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Ziff-Davis Publishing Co., expanding corporate ties with Rupert Murdoch's satellite TV broadcasting, has developed a Web site for The Computer Channel TV station, part of Murdoch's Sky Television service in the U.K. ZD worked with Online Magic, a Web producer in London and New York, to create the site. ZD owner Softbank Corp. already is a partner with Murdoch in a Japanese satellite TV venture. Beyond its Web interests, Softbank's goal is to be the No. 1 global producer of computer-related TV programs and to be a leader in developing infrastructure for digital TV. ZD's fledgling TV arm, ZDTV, currently produces a daily computer show, "The Site," running on the MSNBC cable channel in the U.S. and on CNBC in Europe.

Copyright March 1997, Crain Communications Inc.

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