SoftCoin, a company that provides outsourced Web promotional services, officially launches its product offerings on Oct. 23. SoftCoin clients include Procter & Gamble Co. for its Olay Daily Facials disposable wipes and new brand Jeckles snacks, as well as Nokia Corp. SoftCoin will develop promotional programs for pure-play Web sites and offline retailers. Services include monitoring Web traffic and results, e-mail campaigns to build customer loyalty, ad serving and data collection services. "We can plug in a variety of these promotional vehicles," said SoftCoin CEO Chris Redlitz. "It's something that can be customized for the brand." Mr. Redlitz formerly was CEO of online advertising exchange AdAuction.com, which has been renamed OneMedia-Place.
Copyright October 2000, Crain Communications Inc.