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Softkey backs Infopedia

Published on .

SoftKey International, Cambridge, Mass., marketer of consumer software, has begun airing spots on major cable networks nationwide to market Infopedia, its multimedia encyclopedia and reference CD-ROM. Direct Resources International, New York, produced the commercials. During the upcoming holiday season, SoftKey will market the Learning Company's Hablemos Ingles (Learn To Speak English From Spanish) CD-ROM in a television special called "Ideas Navidenas..

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