SOFTWARE AG TAPS DWP/BATES FOR $10-$15 MILLION ACCOUNT

Published on .

(Aug. 16, 2001) -- Software AG Inc., the U.S. subsidiary of German software giant Software AG, today named Cordiant Communications Group's DWP/Bates Technology, Atlanta, agency of record on its $10 million to $15 million U.S. account.

DWP/Bates will handle its duties from its Dulles, Va., office, which is near Software AG's Reston, Va., headquarters.

Havas Advertisings' Arnold Worldwide, Boston and McLean, Va., was among three contenders in the review. Interpublic Group of Cos.' Mullen, Wenham, Mass., handled Software AG Americas, a former spinoff of the German parent company, in 1998.

DWP/Bates has begun work on a brand identity campaign in the U.S. that is set to launch in early 2002. -- Tobi Elkin

Copyright August 2001, Crain Communications Inc.

In this article:
Most Popular