DWP/Bates will handle its duties from its Dulles, Va., office, which is near Software AG's Reston, Va., headquarters.
Havas Advertisings' Arnold Worldwide, Boston and McLean, Va., was among three contenders in the review. Interpublic Group of Cos.' Mullen, Wenham, Mass., handled Software AG Americas, a former spinoff of the German parent company, in 1998.
DWP/Bates has begun work on a brand identity campaign in the U.S. that is set to launch in early 2002. -- Tobi Elkin
Copyright August 2001, Crain Communications Inc.