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Software enhances loyalty programs

Published on .

Responsys.com, a provider of applications for permission marketing on the Internet, said ReleaseNow.com, a provider of outsourced e-commerce solutions for software publishers and online retailers, is using the its system. ReleaseNow.com creates, hosts and manages electronic stores for software publishers and retailers that sell and deliver products over the Internet. A key component is ReleaseNow's e-campaign that helps drive traffic to specific shopping sites.

Copyright October 1999, Crain Communications Inc.

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