Software plays hardball

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Business Software Alliance, a software anti-piracy group, has launched a PR and direct mail effort to discourage illegal copying of software in the advertising industry. The group, back by Microsoft Corp., Adobe Systems and others, said it has opened nearly a dozen investigations of illegal software copying by ad agencies. It also said Lamar Outdoor Advertising, Knoxville, Tenn., agreed to pay a $135,000 settlement and to stop using unlicensed software.

Copyright July 1997, Crain Communications Inc.

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