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Software tracks Web users who surf without graphics

Published on .

As if determining how many Web users see an ad banner isn't difficult enough, now comes word that as many as 20% of Web users surf the Web with graphics capability turned off--reducing ad banners and other graphic images to small boxes with little or no text.

The finding comes from Jumbo, a Web-based storehouse of shareware computer software. Using new proprietary software called GraphicTrak, Jumbo found that nearly one-fifth of its users don't use graphics. As a result, Jumbo said, it is reducing its per-impression ad rates to 1/2 cent from 1 cent for those ads accessed when the user's graphics are turned off.

Jumbo also said it's offering the beta version of GraphicTrak for free download from its Web site.

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